SEE TIME DIFFERENTLY
We each want the world to celebrate the individual we are.
When you check the time by looking at your watch, it should remind you of your infinite possibility in each moment.
It should reflect you, your differences. It should not be looking to impose the agenda that someone else wants to impose on you. Your watch should be unique to you and reflect you as an individual.
Why?
Because how we spend our time defines us as an individual.

IT ONLY TOOK 389 YEARS ...
A single hand to tell time evolved to two hands for more accuracy. Now, the next evolution takes us back to the beginning, a single hand presenting time to match how we experience it – converging in each moment.
Time does not stand still but occasionally we need to move backwards to evolve. And evolution is embodied in simplification. As Steve Jobs says “Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”
Steve & Daniel were aiming for a watch that is different, unique. A watch that would embody their uncompromising authenticity. Their understanding of watches, from first principles, opened the door for this step forward in the presentation of time – the simplification of time.
It took 389 years from the invention of the spring balance in 1632 to this evolutionary step in time. Hours moving forwards, minutes moving backwards, time converging at a single point, eyes focused on each singular moment of infinite possibility.












OUR COLLECTION
YOUR FIRST DECISION
COLLECTORS CHOICE
- OHI4 Movement: The exclusive OHI module is integrated into the movement and creates the unique presentation of time.
- Large Date Presentation: The date complication is raised up from the movement to the top of the OHI module that has a larger diameter.
- Decor & Precision: The OHI4 module is integrated into the slim automatic movement SW300 from Sellita. The premium execution is fully decorated and an accuracy of +/- 4 seconds per day.
- Elegance & Security: The case constructed of 1.4404 stainless steel, is engineered to 10Atm (100m) water resistance and sports a double domed sapphire crystal with anti-reflective coating
- Over 5000 Combinations: The unique construction of the SNGLRTY watch face allows for unparalleled customization & personalization.
A BOLD CLASSIC
- OHI2 Movement: The exclusive OHI module is integrated into the movement and creates the unique presentation of time.
- Engineering Excellence: The integrated OHI module adds only 1.5mm to the height of the standard movement.
- High Standards: The OHI2 is built on top of the durable Sellita SW200 automatic movement calibrated to a high standard of accuracy of +/- 12 seconds per day.
- A Bold Classic: A larger hour index and perfectly shaped case volume sports a pronounced convex case back and a flat flat sapphire crystal with multiple anti reflection coatings.
- Over 2000 Combinations: The unique construction of the SNGLRTY watch face allows for unparalleled customization & personalization









FACE CHARACTERISTICS
CONFIGURATION AT ITS BEST
- Over 5,000 Combinations: The unique construction of the SNGLRTY watch face allows for unparalleled customization & personalization
- Swiss SuperLuminova: available in Grade X1, the highest available, as an option on every single one of our watches in a variety of colors.
- Sapphire Crystal: Double-domed sapphire crystal with 7 layers anti-reflective coating (both sides) and additional exterior hard-coating
- Stainless Steel Case: 40.50 mm diameter case, 11.9mm high (peak to peak) with 21mm watch band lugs and 47mm total length (from band attachment to band attachment)
MORE THAN JUST THE BACKSIDE
- Exclusive Identification: each watch is consecutively numbered on the case-back - unique from front to back.
- Swiss Heritage: The One Hand Indication (OHI4) display is built on the fully decorated premium execution of the Sellita SW300 delivering uncompromising accuracy of +/- 4 seconds per day.
- OHI4 Movement Stats: 25.6mm in diameter and 3.6mm in height with a total of 25 Jewels operates at 28,800 A/h (4Hz).
- Case Engineering: Constructed to the highest tolerances that delivers water-resistance of 10 atm of pressure or 100m of depth in water.
- Swiss Made: Over 90% of the watch is made in Switzerland

FAQ
Also, we currently have over 2,000 possible combinations for you to select from for your watch face so it is very likely that you will receive a very unique piece, plus we are constantly introducing new colours both for the components but also for the numerals on the dial (especially with luminous colours!).
To begin with we use a standard watch movement, either a Sellita SW 200-1 for the OHI2 or the Sellita SW 300-1 in Premium execution for the OHI4.
From here we need to make a modification to the movement to send the minutes backwards and slow them down, plus for the OHI4 we need to move the date driver to the top of the movement.
This is achieved by dis-assembling the top plate and removing a number of components and then assembling the SNGLRTY module on top of the movement. The SNGLRTY module comprises up to 18 parts and adds only 1mm to the height of the watch movement.
Every part of the SNGLRTY module is manufactured exclusively for SNGLRTY and for no other watchmaker.
Yes – We offer a 2 year international warranty.
- The hour ring colour
- The minute disc
- The center disc
- he SNGLRTY hand
- The watch band (leather / stainless steel)
- Special colour request for hour index luminosity
- Special colour and effects for hour ring
- And we are currently working with one customer who would like a black case on their SNGLRTY – watch out for this one!
The watch bands are made from a variety of leathers, principally European skins that are tanned in Italy. But we take extra special care with the tanning of our signature blue lining leather. These are exclusively French hides that are vegetable tanned and then finished with vegetable based dyes to make them as hypo-sllegenic as possible.
What is really cool about SNGLRTY is that if you send your watch back to us for the servicing you will get the option to reconfigure your watch face with different colors at that time (for an additional small fee).
The servicing cost will depend on the amount of work that needs to be done to your watch, But if you become a SNGLRTY owner we have a special maintenance program which will provide you with the ultimate peace of mind.
No. That is the second hand.
We invite every single one of our customers to join us in Switzerland to see their watch being assembled. We understand this is a bit difficult to do right now so we are working on a video link!