SEE TIME DIFFERENTLY
We each want the world to celebrate the individual we are.
When you check the time by looking at your watch, it should remind you of your infinite possibility in each moment.
It should reflect you, your differences. It should not be looking to impose the agenda that someone else wants to impose on you. Your watch should be unique to you and reflect you as an individual.
Because how we spend our time defines us as an individual.
IT ONLY TOOK 389 YEARS ...
A single hand to tell time evolved to two hands for more accuracy. Now, the next evolution takes us back to the beginning, a single hand presenting time to match how we experience it – converging in each moment.
Time does not stand still but occasionally we need to move backwards to evolve. And evolution is embodied in simplification. As Steve Jobs says “Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”
Steve & Daniel were aiming for a watch that is different, unique. A watch that would embody their uncompromising authenticity. Their understanding of watches, from first principles, opened the door for this step forward in the presentation of time – the simplification of time.
It took 389 years from the invention of the spring balance in 1632 to this evolutionary step in time. Hours moving forwards, minutes moving backwards, time converging at a single point, eyes focused on each singular moment of infinite possibility.
CONFIGURATION AT ITS BEST
MORE THAN JUST THE BACKSIDE
Also, we currently have over 2,000 possible combinations for you to select from for your watch face so it is very likely that you will receive a very unique piece, plus we are constantly introducing new colours both for the components but also for the numerals on the dial (especially with luminous colours!).
From here we need to make a modification to the movement to send the minutes backwards and slow them down, plus for the OHI4 we need to move the date driver to the top of the movement.
This is achieved by dis-assembling the top plate and removing a number of components and then assembling the SNGLRTY module on top of the movement. The SNGLRTY module comprises up to 18 parts and adds only 1mm to the height of the watch movement.
Every part of the SNGLRTY module is manufactured exclusively for SNGLRTY and for no other watchmaker.
Yes – We offer a 2 year international warranty.
- The hour ring colour
- The minute disc
- The center disc
- he SNGLRTY hand
- The watch band (leather / stainless steel)
- Special colour request for hour index luminosity
- Special colour and effects for hour ring
- And we are currently working with one customer who would like a black case on their SNGLRTY – watch out for this one!
The watch bands are made from a variety of leathers, principally European skins that are tanned in Italy. But we take extra special care with the tanning of our signature blue lining leather. These are exclusively French hides that are vegetable tanned and then finished with vegetable based dyes to make them as hypo-sllegenic as possible.
What is really cool about SNGLRTY is that if you send your watch back to us for the servicing you will get the option to reconfigure your watch face with different colors at that time (for an additional small fee).
The servicing cost will depend on the amount of work that needs to be done to your watch, But if you become a SNGLRTY owner we have a special maintenance program which will provide you with the ultimate peace of mind.
No. That is the second hand.
We invite every single one of our customers to join us in Switzerland to see their watch being assembled. We understand this is a bit difficult to do right now so we are working on a video link!