SNGLRTY Available At Freret Roy In Paris
Every winter since 2016, the Fréret-Roy boutique has organized an original exhibition of independent watch brands. SNGLRTY is proud to join this “cabinet of curiosity” and debuts at its first retail location in Paris, France.
This exhibition started in the winter of 2021 and ends at the end of February 2022. Our hope is that from what has been a successful debut at the exhibition SNGLRTY will become a partner of the Fréret-Roy boutique.
Watches Are Tactile
A watch must be seen, touched, looked at. This careful studying can only be completed by putting it on your wrist to confirm it is right for you. In these days of internet shopping, it is difficult to touch and experience many unique watches before buying.
That is why, this unique exhibition of truly rare watches, organized by specialists Feret-Roy, is so important where all you will find unusual high-quality watches.
It Is A Family Affair
The Feret-Roy family has been watchmaking for centuries. In 1802, one member of his family left his native Switzerland and settled as a watchmaker in France. In 1997, Michel Fréret-Roy returned to the family tradition and created his watch distribution company with his wife Sophie. The family watchmaking history was reborn.
In the summer of 2005, at the corner of Rue de la Paix and Place Vendôme in Paris, Sophie, and Michel Fréret-Roy opened their first boutique in the name of Fréret-Roy, and rather than writing “Horlogerie -Joaillerie ”, prefer to baptize it“ Montres et Merveilles ” or “ Watches & Wonders ” to symbolize their independence of mind. They only offer independent watch brands that are both luxurious and atypical.
SNGLRTY’s Home In Paris
And that is definitely what SNGLRTY is, luxurious and atypical. Inspired by the reverse gear in a motor car, it is both a marvel and curious. The most obvious aspect is the counter-clockwise rotation of the minute indication. This results in time always converging at a single point.
For the watch aficionado, there is more though. A unique presentation of time meant that there was no watch movement in the market that could display the time the SNGLRTY way. This meant that Daniel & Steve, the Co-Founders of SNGLRTY had to build their own Calibre. This resulted in the development of the Calibre OHI, the only watch movement in the world where the minute driver is backward and slower than 360 degrees in an hour.
New Time, New Luxury
SNGLRTY also brings luxury and personalization to the watch buying process. A new presentation of time required a complete redesign in the construction of the watch face. The SNGLRTY dial is comprised of 7 individual components which can be customized for each customer. Not wanting to restrict the customers’ choice each SNGLRTY watch is assembled to the specific selection of each customer, thus each watch is unique to that customer – SNGLRTY.
A singular watch for each owner.
So if you find yourself at the corner of Rue de la Paix and Place Vendôme in Paris, and would like to browse some amazing watches, including SNGLRTY stop by the amazing world of Watches and Wonders that is FRERET-ROY.